2013 Reef Hawaiian Pro

2012 Reef Hawaiian Pro Event Poster

The 2012 Reef Hawaiian Pro poster measures 22 inches by 12.5 inches.

Reef commissioned esteemed artist, Alex Weinstein, to create the 2012 event artwork and to depict the iconic spot. Weinstein is best known for his emotive paintings and sculptures in which he intimately explores the ever-changing mood of the ocean environment. A lifelong and avid surfer, the work speaks directly to the immersive experience of time spent in the ocean while keeping an ardent discourse with contemporary issues in art.

When asked about the inspiration behind the work, Weinstein added, “Hawaiian waves are heavy and the commitment is personal. For me, the Triple Crown is more about the physical and natural challenges facing the individual than it is about competition. The waves are the main attraction. It’s about handling the immense power, in physical and historical terms, of Hawaiian waves. Again, it's personal.”

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The tradition of handcrafted artistry and community carries over into the rest of the event. For those competitors that place in the finals, a handcrafted ukulele, made by Joe Green, owner of Surf N’ Sea in Haleiwa, will once again replace a traditional trophy as a gesture of thanks for participating in the 2012 Reef Hawaiian Pro. Reef is also proud to continue an ongoing partnership with North Shore Community Land Trust, a non-profit organization that aims to protect the natural landscapes, cultural heritage and rural characteristic of Ahupua’a from Kahuku Point to Ka’ena, as the official event beneficiary.


Alex Weinstein’s is an avid surfer, sculptor and artist living in Los Angeles, California. His work has been exhibited throughout California as well as New York, France, England, Australia, Japan and Brazil. His work has been both featured and revewied in The New York Times, The Wall Street Journal, Art in America, The Los Angles Times, The Providence Journal, The Surfer’s Journal and Elle Decor Magazine to name a few. In 2012 his work will be the subject of a short flim by Eric Swenson.

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